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Online Beauty Sales in China To Top $20 Billion by 2016

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By: TOM BRANNA

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CHINA: According to the new Kline & Co. report “Beauty Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities,” beauty sales through the internet in China have been growing at a rate of nearly 200% since 2006 and are estimated to be worth nearly $8 billion at the retail sales level in 2011, making it the largest internet beauty market in the world. “This news is astounding,” remarked Karen Doskow, industry manager at Kline, “and to put this into perspec...

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